Skip to Main Content
Local Flooring Retailer in Rice Lake, WI

About Kitchen & Floor Decor

About Kitchen & Floor Decor in Rice Lake, WI

Our Story

Kitchen & Floor Décor, Inc. was started in 1987 by Carrie Glaser and an associate partner. The company started out as a small cabinet and flooring business with one salesperson and one installer - the business partners. As the business grew, the company made two physical moves and settled at the current location of 25 North Main Street in Rice Lake, Wisconsin. Business partners changed to the two present owners: Carrie Glaser and David Wellsandt making the company structure complete.

Staff and services have continued to expand over the years. The current staff consists of eight full-time employees and one intern. The installation crews consist of five flooring installers and two carpentry teams that Kitchen & Floor Décor contract regularly. The showroom now consists of three levels of products: cabinetry, flooring, plumbing fixtures, window treatments, lighting fixtures, wallpaper, countertops, ceramic tile, and many accessory items.

Flooring experts at Kitchen & Floor Decor

It is our goal to be there when you are making building or remodeling decisions. We would like to be the one place you stop for all of your home improvement needs. We understand that this can be a very time consuming and stressful process. We are here to ease those pressures and to be there with answers to your questions and solutions to your designing problems. We strive to show you the latest innovations in products with knowledge on how to install them and how to maintain them.

We understand that your home or business is a very important part of your life, and we will do our utmost to do a professional job for you. Our final goal is to have you as a loyal friend and that you will feel confident in recommending us to all of your family and friends for their home improvement needs.

Frequently Asked Questions

Still Have a Questions?

If you cannot find the answer to your question in our FAQs, you can always contact us. We will answer you shortly!

What factors should I consider when choosing flooring?

In addition to personal preference on the look and feel of your floor, there are many factors to take into account. Every space may have different requirements for functionality. For example, things like underlay, wear, heat and waterproof requirements, and transitions to other flooring are just some of the things that are important in choosing the right floor for you. Our experts are happy to guide you in understanding and recommending the best way forward. Give us a call today!

I don’t know where to start. Can you help me with this?

Selecting the right floor can feel overwhelming with so many options and considerations. Our staff are experts on this subject and always excited to help you get started on this journey!

How do I know what type of flooring is best for my space?

From carpet to hardwood, engineered flooring, and more, there are many options to choose from. The decision should consider the function of the space, as well as the look you want, and we are here to guide you through the process of choosing the right floor for your space. Call us today so that we can help!

From our customers

Sarona, WI


Nicole was extremely helpful and available when needed.  Nicole also shared ideas and assisted us with our overall design.  Joe did an excellent job with our tile work. Bruce also did a wonderful job with the wood floors.

Cumberland, WI


Prompt service & proffesional. Worth the peace of mind knowing the job will be done well.

Cumberland, WI


Trades people were skilled and coordination of the work schedule was excellent. They can be confident in the work being done in a quality manner and on time. 

Rice Lake, WI


From Dean who installed the floor, the plumbers, Shane and Griffin  to Dennis, the Finewood man, an excellent and coordinated job done by all.  Each person excels at what they do. I would recommend [Kitchen & Floor Décor] 100%. I will be back with my kitchen job in the spring!

Birchwood, WI


Gail did a great job of assisting us with choosing.  Dave is always helpful.

Rice Lake, WI


I am extremely happy with my new tile bathroom floor, wallpaper, and they lower level kitchen floor. All the workers were knowledgeable & polite. Dave & Devon gave me a lot of attention. [I was impressed] with their dedication to pleasing the customer.

Contact us to get started!

No obligations — let’s discuss your project and see how we can help!

(715) 234-1790

Request Estimate

Let one of our experts help you find the perfect floor!
Rice Lake - 25 North Main Street

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

There was an error submitting your request. Please try again.


Thank you! We'll be in touch shortly.